Content of Value

Think of the scavenger picking over the content on a rubbish tip close to a large city on the subcontinent.

This person will hunt all day to retrieve filthy plastic bags, why? Because these items have value.

Now think of the huge repositories of video content that exist.

Like the tips these contain huge amounts of content but there are very few scavengers of value - why?

Consumption on a massive scale is common to both the tips and the video repositories.

The producers and users are caught with a voracious desire to create and consume. The rate of production and consumption is not fed by value but because it is possible.

However, much of what is available in video terms fails to even command the unexpected value attributed to its polythene counterpart found on the foul piles at the stinking rubbish tip.

There are seams of value to be found and a growth of content mining tools are available which seek them out. But this is little more than a sand panning process.

If we as consumers and business want or indeed need content of value then we must create zones of high value. Why not make it easy to obtain value without the need to sand pan? 

This means bringing together people, process and tools that are capable of creating, managing and distributing value.

• People - who are driven by requirements and remain focused on the scope of these requirements
• Process - that is easy and simple to execute
• Tools - that wrap around the process and are in turn easy to use and easy to change when the process changes

Stop thinking about technology and start thinking about content of value